THE BESPOKE EXPERIENCE
The Cifonelli Bespoke experience starts by walking up the stairs of the 31 rue Marbeuf and pushing a large wooden door, always
open for those with the curiosity to open it.
The Lounge combines in a unique manner ‘art déco’ furnitures and vivid colors. Recently remodeled, the lounge has a unique atmosphere auspicious to finding your own unique ‘allure’ while feeling as relaxed as if you were at home.
A secret cut, invented by Arturo is one the Cifonelli corner stones. This cut gave birth to the Cifonelli shoulder, reverted and shifted toward the front to insure a sharp, masculine stature, and an unrivaled freedom of movement. The cigarette sleeve came out naturally reflecting the natural position of the arm.
At the same time, respecting his unique identity, Cifonelli’s cuts and lines are constantly changing… Massimo et Lorenzo, the 4th
generation of the family, are inspired by the contemporary daily life to reinvent men’s couture, and find the perfect fit, the perfect
jacket for each man.
There is a unique link between the tailor and his customer. Each model is like a demonstration of an unlimited savoir-faire and a total focus on the uniqueness of each person, on understanding the requests, reading the body shape, recreating the best ‘allure’ of each customer.
Next to the Lounge is the Cutting room, where Lorenzo and Massimo create the patterns, mark the models, cut, control, improve… More than 130 years of know-how focused on getting a better fit, pattern, and of course technique.
Beyond are the different rooms of the ateliers, where no less than 40 experts and passionate workers create each day unique garments.
At least three trials are needed on the first suit to reach the perfect fit, and then approximately eighty hours are required to create
a bespoke suit with all the details a demanding customer can expect: Milan-style buttonholes, step collars, mousquetaire cuffs,
half-belts, special lapels and o ther stylistic devices.
They all perfectly symbolise the spirit of Cifonelli, a true men’s haute couture company.